Each organisation has its own marketing challenges, be they on a strategic or tactical level. Here are a couple of examples of how we have helped other organisations with their challenges, through visual marketing.

Case Study - Jane Tomlinson Appeal


Jane Tomlinson CBE raised almost £2m for children’s and cancer charities by completing endurance feats whilst battling her own cancer. Two months before her untimely death aged 42, Jane cheered home the finishers in the inaugural Leeds 10k Run For All 2007.

Since then, the appeal launched as her lasting legacy, has grown to become a major participation sports event organiser with over 20 events across 11 cities. Funds raised are now close to £8m.

As an event organiser, the charity needs to promote participation from both runners and sponsors alike. At the event, signage is important to theme the event, promote sponsors and provide directional wayfinding to ensure the events run safely and efficiently.

Over the last 5 years we have worked with the Jane Tomlinson Appeal to help reduce the cost and improve the effectiveness of their visual marketing. As Leeds residents and participants from the early days of the appeal, we get a real kick out of working with the appeal.

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